weight. 450 grams, dimensions 220 x 170 x 30 mm
Despite the bitter truth, which proclaims the title of this book, read it! Bitter pills to swallow it, not chew. In a figurative sense, this means that reading to clarify though, change your life but you must not.
The author keeps us readers to the mirror and "disenchanted" (like the famous sociologist Max Weber has once called), vice-like some areas of reality for us. Too much will I can not tell just so much, it's also about sex, which is probably unavoidable in an American popular science book.
As so often turns out to be a book only as a representative of an entire genre of similar books. In this case it is the "Intuition is more important than rationality" books. The theme Intuiton has replaced the issue of "Emotional Intelligence". Perhaps because in an age of sentimentality nobody really knows what emotions. More and more scientists and journalists, have partly underpinned empirically, partly speculative and esoteric, indicate that not the will "free".
On the one hand, the extensive discussion following the so-called Libetschen experiment is meant by the Benjamin Libe t proved that the conscious action decision precedes the first impulse to act in the brain by a few fractions of a second (if you are about to learn more visit, then You my event "personality development").
Thus, on the other hand it also meant the many books that address the long term, neglected intuition. It starts with quite indefinable formats such as "How the abdomen to the head helps in thinking" (Bas Kast) or a semi-classics like "Intution: The Wisdom of Feelings" (Gerald Traufetter). These books are based more or less on the bestseller "Blink: The Power of Thinking Without Thinking" by Malcolm Gladwell. The basic insight: We know more than we can express, and we perceive more than we realize. Treatment decisions are often the guardians of rationality - by smuggling, whether we are aware or not - the brain. A very serious book that the award for best science book 2007 has received is, by Gerd Gigerenzer, a psychology professor who explains it very clearly from his own experiments ("Gut Feelings: The Intelligence of the Unconscious and the power of intuition").
Why it may take a book on your stomach? Because it refers to themes that we all can understand themselves. Because we, that is the way how people "normally" (that is, empirically speaking: most often) decide to be screened without mercy. To illustrate this, I would like to briefly mention my two favorite chapters: "From the eternal postponement" and "A back door to keep open" - both processes that many of us, even if they do not admit it.
start with the postponement. Where should we do, we do without it. Ariely shows on the credit card-driven consumption of his countrymen. He shows very nicely that Since the 1970s, the wall cabinets in American homes get bigger and eventually were passable. Were less able to resist the temptations of consumerism - see financial crisis. That annoys the author clearly: Why are so many people unable to put part of their salary for a rainy day, even though they know they should do it? Why are they not able to resist their purchasing needs? Why can not they practice a bit old-fashioned self-control? "
Altmodisch also appear deadlines for the submission of work during the semester. It is, therefore, both professors and students from Interest to learn more about how to avoid botched appointments. In typical American fashion, therefore, down-to the author undertook an experiment on himself and told a semester into three groups. They differed in the type of agreement to submit their semester projects.
The first group was allowed to hand in your duties at any time. However, they had to rename itself dates. For every day that she was then an object later charges them a percentage of the total points deducted amount. Conversely, it brought no benefit to the tasks ahead of schedule leave. The second group had no fixed deadlines. The students were only asked to deliver the tasks at the end of the semester. The third group finally made "indicators" deadlines. Now the million dollar question: Which group does the best delivery date?
contribution to the future of humanity: It would help even if we could decide - no matter whether reasonable or unreasonable. The book shows how difficult it can be easy.
Dan Ariely: help thinking though, is useless, 2008. Droemer: Munich. ISBN 978-3-426-27429-3
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