Weight: 230 grams Dimensions: 210 x 155 x 9 mmm According to information is the 2008 book "Future illusions" an "expertise" which focuses on the strategies Trend researchers - not to come off very well. Rust in chalk, that the protagonists of this milieu each other with the invention of exotic terms on offer, in order to markets, target groups, to describe trends, consumerism and social change processes.
Despite these whimsical ideas of success. This may be the serious scientists can not sit on - he brings out for retaliation. Rust understands his contribution as methodological opportunism. And I can understand that. As was Harry G. Frankfurt has shown that we live in a time when, more than ever before, Bullshit is produced. The research trend has a huge part in it. Because it hails before in pejorative terms: "Mutual network legitimacy," "methodological quackery", "variations of superficial expression activities", "tabloid-research" and even "future illusions."
principles to be taken seriously you can research any case looking at the "studies" of the trend researcher long before Rust. Them is more about "Google publicity 'than the pure doctrine. Comparing the Internet presence the well-known "Secretariat for future research" under the direction of the (real) professor Rolf Kreibich (whose publications I use in my courses) with the results for the Future Institute "of the busiest and most controversial trend researcher Matthias Horx then you get a quota of 600 to 46,000 . True facts versus trend rhetoric.
takes the confidence of the trend of researchers to Rust almost grotesque. They see themselves as representatives of a universal science, and will not be immune from biographical inventions. Detailverliebt (as only Umberto Eco) shows how, for instance Matthias Rust Horx can designate them as "professor" despite holding only a teaching job. Rust unmasks the facts faith and dance around the golden calf of prominence, which deals with "Science Faction" and biography refinement. The biography, the Rust is the result of a "confabulatory constructivism" (139) in which some basic empirical data are simply reinterpreted. And prompt the author provides the same homology between biography and the work principle of the design trend research.
The example of the (world famous) John Naisbitt, who likes to spend as an advisor to President Johnson (and more like), can be this study patterns. A few facts agree, the rest is just a trend, an (autobiographical) marketing-oriented action that will prove useful as self-esteem - and often does.
There is more than just human vanity and the desire to represent himself as a scientist to his own trend reports to give more legitimacy. It is also a criticism of the credulity in the Internet age, where time is here, now there copied and used without object search. Just the willingness to take pre-built, pleasant-sounding biographical elements, is part of the general Verbequemlichung increased. Is served to both sides: "The processing takes the role of trend researchers, therefore, in a shifting customer demands, for brilliance and titles and the willingness of the provider to accept this gloss and the title" (139).
Of the many models for the generation of illusions may be enough at this point the report of Dr. Fox and the nonsense science. It shows the problem, which is in the book - properly researched and presented entertaining - all about: Appearances often triumphs over being, an ancient topos, then, is reactivated by Horx & Co..
1970 gathered to scientific experts in a presentation entitled "Application of mathematical game theory in the training of doctors." What the audience did not: The speaker, who introduced himself as Dr. Fox was not a scientist, but an actor. The lecture was only an experiment, the audience is the (unwilling) subjects. The actor had been given by a team of psychologists on the task of developing on the basis of a paper reporting a speech, the talk consisted solely of an unclear, invented words and contradictory findings. It requires a lot of humor and meaningless references to other articles. The audience was enthusiastic and indicated then that the Material was well organized, the examples of course and the lecturer would have stimulated their thinking. The biggest problem was in the experiment is to deter the actor, but to say something meaningful.
But his style had attracted the interest of the actors. The psychologists were the results of their study so impressed and convinced that they were proposing to increase the motivation of students in that no longer hold professors lectures, but actors to train for it.
contribution to the future of humanity: Who is so gullible, it also does not deserve better. Maybe the Dr. Fox experiment is also the best invention since it is e-learning?
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